New media and expansion of reader advisory services in reader development programmes

new media research has indicated several new media features concerning the internet and the web that librarians can use to their advantage. one of these advantages is expanding on the library reader advisory service in reader development programmes which can benefit scholars and academicians on different on different programs especially those in higher institutions of learning. The web is a hypertextual media environment – all web sites are part of a global media environment, a global publicity. Local web communication is already a global communication. The web interface is also a multimedia interface, and it gives the possibility of interactive, dialogic communication. Further web sites are “remediations” of media types and genres from other media. These features must be considered when analysing library web sites, and they must be considered in the education of librarians in the future. The Danish library web site litteratursiden.dk is used to demonstrate how a literary library web site may use the web as a medium, and how new skills are needed and developed. The site gives access to the fiction of library catalogues, but at the same time it is a literary magazine with news, essays and recommendations. The librarians operate in two kinds of space – the library space and the literary public space. The addressee is both the library patron and the common reader. This duplicity may be seen as an expansion of the reader advisory service and may be compared with similar advisory services in reader development programmes.