libraries can use new media to attract readers and users to their own library. for example, librarians can share their information materials online through photographs. posting photographs of cover pages of rare titles could attract a large number of readers to the library either to borrow or read the book therein.  Billions and billions of pictures can be displayed on social network sites and photo-sharing sites.

librarians can also comment on other libraries' material - on news sites, community sites, hobby sites, and political sites and many more. About a quarter of internet users have done this and contributed to the great, roiling conversation taking place every minute in the online commons. librarians creating this kind of conversation can create interest among users attracting them to their libraries. 
Twitter can also be used by libraries. it is a micro-blogging system where people use 140-characters in a message answering the question, “What are you doing?” About a fifth of internet users use status updating programs and give their “followers” little snapshots into their lives.if for instance librarians use this platform to tell readers what they have in their libraries, then they can draw a good number of readers out of the millions of users.

Blogging is a very interesting tool that can allow libraries to become publishers. About one in seven internet users currently have blogs and about half of internet users are regular readers of blogs.
So, the internet world is full of personal creations – and that is one of the big explanations for why there is so much more digital material in our lives. People are participating in making media, adding to their culture, telling their stories and building new kinds of communities with this material.librarians building up material of what they offer and do in their libraries can create interest among users to visit that library and use their information materials.